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Dream App

Dream App

  • Client: Dream App
  • Duration: May 2023 to April 2024

Overview

A cutting-edge platform for dream interpretation and self-awareness
Uses AI to decode dream symbols and themes, providing insights into subconscious thoughts and
emotions
Features dream logging, recurring dream analysis, and personalized suggestions for emotional
clarity and growth
Website: www.dreamapp.io

Client Objectives

  • Target 100,000+ monthly visitors by covering a wider range of topics like dreams, self-awareness, and subconscious analysis.
  • Rank for keywords like "dream interpretation app," "dream meaning app," etc.
  • Position DreamApp.io against players like Dream Moods, The Dream Tribe, BetterHelp, and Calm.
  • Invest in SEO to target niche keywords and long-tail phrases for sustainable organic traffic growth.

SEO Initiatives

Technical SEO

  • Site speed optimization (check with PageSpeed Insights)
  • Making sure server side indexing is implemented
  • Mobile responsiveness
  • SSL certification (HTTPS)
  • XML Sitemap & Robots.txt for indexing

On-Page SEO

  • Keyword Research, Keyword clusters, Topical Clusters, Topical Map Creation
  • Optimized meta tags (unique titles & descriptions)
  • Proper use of header tags (H1, H2)
  • Image optimization with ALT tags

Other Actions Taken

Content Optimization

  • Targeted high-converting keywords (e.g., “dream interpretation”)
  • Internal linking for better navigation & SEO
  • Creating the Topical map with High volume content clusters

Backlink Strategy

  • Build quality backlinks from authoritative sites in relevant niches
  • User Experience (UX)
  • Clear navigation & intuitive UI Strategic placement of CTAs

Challenges

  • Struggled to grow beyond 2k monthly visitors, Didn’t have Keyword Data for Bulk targeting
  • Difficulty ranking for terms like "dream Interpretation." in US
  • Blog traffic wasn’t translating into app downloads
  • Competitors dominated search results
  • Key pages lacked organic visibility
  • Core Web Vitals failures and indexing issues
  • Limited authoritative links hurt domain authority
  • Outranked on high-value terms and snippets

Our Strategy Overview

Creating Content Clusters:
Develop pillar pages (e.g., “Ultimate Dream Guide”) supported by 10-15 articles per
cluster.
Publish 30+ expert-reviewed articles monthly on high-intent and trending topics.

Keyword Targeting:
Focus on awareness (e.g., “dream meaning”), consideration, and conversion-based
queries.
Optimize for US-specific and seasonal keywords.

Technical SEO:

Fix Core Web Vitals and optimize mobile performance.
Add structured data (FAQ, article schema) for rich snippets.

Link Building:
Guest posts on high-traffic US blogs in psychology and wellness.
Digital PR campaigns with shareable assets (e.g., “Top 10 Googled Dreams”).

Results Achieved as per our Strategy

Top Performing Queries

URL: Dreams About Killing Someone

Total Clicks: 70,617
Total Impressions: 1,328,663
CTR: 5.31%
Avg. Position: 4.99

URL: Dreams of Someone Trying to Kill Me
Total Clicks: 44,704
Total Impressions: 1,177,064
CTR: 3.80%
Avg. Position: 7.46

URL: Dream About the Devil
Total Clicks: 38,985
Total Impressions: 429,071
CTR: 9.09%
Avg. Position: 9.22

Backlinks Acquired

Content supported by a mix of paid and outreach links
Example of High-Authority Links Acquired:
1. Domain Rating (DR) 85: Psychology Today featured DreamApp.io in an article titled
“The Science of Dream Interpretation,” linking to dreamapp.io/interpretation with the
anchor text “dream interpretation app.”

2. DR 78: Healthline included DreamApp.io in “How Dreams Affect Mental Health,”
directing readers to dreamapp.io/analyze using the anchor “dream analysis tool.”

3. DR 82: Verywell Mind listed DreamApp.io among the “Top Dream Interpretation
Apps,” linking to dreamapp.io/best-app
with the anchor text “best dream app.

  • Traffic Growth From 88 Visitors per day to 14,632 visitors per day in 12 months From 2640 visitors per month to 443,564 visitors per month in 12 months
  • High-Converting Traffic Achieved over 25,000 visits from high-converting keywords in the U.S. alone, enhancing the quality of traffic.
  • Rankings Improvement 87% increase for the top 50 keywords from the start of the campaign

Traffic Numbers (GSC)

  • 443k Visitors per month recorded in March 2024

Traffic Numbers (GSC)

  • 1.42 Million clicks, 57.8 Million Impressions across 10 Months of SEO Campaign

ROI and Growth Impact

  • ROI Achieved
    Achieved a substantial ROI, indicating that the returns significantly exceeded the
    investments made during this period.
    This positive ROI is expected to compound over time, contributing to increased
    profitability.

  • Customer Acquisition Cost (CAC)
    Experienced a notable decrease in CAC, primarily due to the growth in organic traffic.
    This reduction has led to more efficient marketing spend, allowing for better allocation of
    resources.

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