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Mi – Pod

Mi - Pod

  • Client: Dream App
  • Duration: May 2023 to April 2024

About The Company:

Mi-Pod, also known as Mi-One Brands, stands as a pioneering force in the vape industry,
celebrated for its commitment to innovation, service and relationship-building.

Challenges:

  • Moderate organic traffic (300k/month) with untapped keyword potential
  • Low conversion rates despite high-intent audience.
  • Need to outperform competitors in a niche market

Client Objectives:

  • Increase organic traffic by 80%+ within 12 months.
  • Double conversion rates through CRO.
  • Dominate high-volume keywords in the vape niche.

SWOT

Competitor Analysis

  • Mipod leads in most categories, but competitors are close in areas like Website Traffic & SEO Ranking.
  • Sales Volume & Social Media Engagement show a competitive battle.
  • Average Order Value is much lower (as expected) since it's a different metric scale.

Industry Analysis

  • The U.S. vape market sees an 8-12% YoY increase in organic search traffic, driven by rising demand for vape devices and accessories.
  • VaporDNA leads with ~500K monthly visitors, while MiPod trails at ~300K.
  • "Best vape brands" and "disposable vapes" are high-volume keywords with 100K+ monthly searches.
  • VaporDNA has 10K+ referring domains, boosting its DR to 50+ while MiPod lags with ~3K backlinks and a DR of 42, impacting its search authority.
  • Mobile traffic dominates, with 70% of vape-related searches coming from smartphones.
  • MiPod has a pagespeed of 72, while competitors exceed 85, affecting user retention.
  • Vape stores in California and Texas drive significant geo-based search traffic. Element Vape excels in local SEO, ranking for 40% of city-based queries, while MiPod captures just 20%

Proposed Solutions:

Strategy:

Backlinks Acquired

Keyword Optimization: Target high-traffic keywords (e.g., “lost mary vape,” “Flum Vape”). Technical SEO: Site speed optimization, mobile-first indexing. Content & CRO: Product page enhancements, blog content for “vapes online” queries. Link Building: DR improvement via authoritative backlinks.

Actionable Takeaways for MiPod:
Strengthen backlink acquisition to boost domain authority.
Improve page speed & mobile optimization for better rankings.
Optimize high-volume vape keywords to compete with leading brands.
Creating Variants according to colours, resulting in new products which increased number of sales

Key Words Ranking Improvement:

Targeted Keywords
“Lost mary vape”: 40,000+ monthly searches → Top 3 ranking.
“Flum Vape”: 5,000+ monthly searches → Top 5 ranking.
“Vapes online”: 1,600+ monthly searches → Top 10 ranking.

Results
64.4K total organic keywords (+958 in 30 days).
12.4K keywords in Top 3 positions.
Visuals: Keyword ranking table, Google SERP screenshot.

Key Words Ranking Difference:

Results And RIO

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