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Taxd

Taxd

  • Client: Taxd
  • Duration: From September 2023 Ongoing

Overview

Taxd is a UK based consumer fintech SaaS company which simplifies tax returns
Target Audience: Landlords, Non Residents, Expats, Sole traders, Limited company directors
Website – https://taxd.co.uk/

Paint Points

  • Taxd faced stiff competition from well-established players like GoSimpleTax, TaxScouts, Ember, and TaxCalc. These competitors had significant organic visibility
  • Taxd wasn't widely recognized for this expertise. Their potential to be the "go-to" solution for UK expats and non-resident taxpayers needed stronger positioning in the digital space
  • Taxd had seen some organic growth, but the momentum plateaued. They needed a strategic push to break through to higher rankings and reach a broader audience

SEO Initiatives

Technical SEO

  • Site speed optimization (check with PageSpeed Insights)
  • Ensured server-side indexing and clean XML sitemap.
  • Enhanced mobile experience for easy tax filing on any device.
  • SSL certification (HTTPS)

On-Page SEO

  • Conducted keyword research focusing on terms like “UK tax filing,” “Self Assessment for expats,” and “non-resident tax returns.”
  • Created topical clusters around key services (e.g., Self Assessment, company tax returns).
  • Unique, optimized meta titles and descriptions targeting UK tax services.

Other Actions Taken

Content Optimization

  • Optimized for high-converting terms like “affordable UK tax services” and “tax filing for expats.”
  • Improved navigation between calculators, guides, and service pages.
  • Added specific calculators (e.g., Self Assessment tax calculator) to boost engagement and user value.

Backlink Strategy

  • Secured links from finance and tax-related authoritative websites.
  • User Experience (UX) Simplified interface for intuitive tax filing
  • Strategically placed CTAs like “Start for free” for higher conversions.

Challenges

When Taxd approached us they had done SEO from someone but they were facing a lot of problems with them, the traffic was stagnant, not that much work being done, lack of technical capability.

Earlier, they were getting 10-12 clicks per day, 300 per month.

We fixed their indexing issues, technical issues, and on page issues, but there were a lot
of things missing –

  • Lack of SEO optimized Content on Service Pages,
  • Lack of Consistent Expert Tax Content
  • Lack of high-quality, authoritative expert content
  • Lack of Intent Focused Blogs

Our Strategy Overview

Addressing User Needs with Expert Content

Guides on tax obligations for UK expats and non-residents Advice on managing taxes for rental and buy-to-let properties Step-by-step instructions for filing self-assessment tax returns. Clarifications on tax codes and recent legislative changes. Alerts on identifying and avoiding HMRC-related scams.

Develop calculators and checklists to assist users in:

  • Determining tax residency status
  • Estimating tax liabilities
  • Tracking important tax deadlines

Incorporate infographics and flowcharts to simplify complex tax concepts Ensure content is accessible, avoiding jargon to cater to a broad audience 

  • Utilize relevant keywords to improve search visibility, such as: "UK expat tax guide" "Self-assessment tax return software" "Understanding UK tax codes"
  • Organize articles with clear headings and subheadings to enhance readability and SEO performance
  • Regular Updates - Keep content current with the latest tax laws and HMRC guidelines to maintain relevance and authority.

Results Achieved as per our Strategy

Performance as on 2023 Sept

Performance as on 2024 Sept
Clicks and Impression in the last 16 months

Calculator Growth

Revenue from last 12 months

Due to Seasonality in Tax Niche, there are high spikes in revenue around January Time.
Since taxd is a free app to use, their strategy is to acquire as many users as they can throughout the year and get them to use the platform, and during tax season when people file taxes through taxd, they get the most of their revenue.

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